Marketing for Hospitality and Tourism - Importado
"For undergraduate/graduate-level courses in Hospitality and Tourism Marketing.THE loja most widely used Hospitality marketing preco text?comprehensive and innovative, philip kotler & james c. makens & john m. bowen managerial and practical, loja state-of-the-art and real-world. Easy-to-read Marketing for Hospitality and Tourism - Importado and user-friendly, it provides examples and applications that illustrate the major decisions hospitality marketing managers venda face in their efforts to escritor balance objectives and philip kotler & james c. makens & john m. bowen resources against needs venda and opportunities in today´s Marketing for Hospitality and Tourism - Importado global marketplace. Real-world in focus, it reflects the authors´ rich combination of both teaching and preco international consulting experience in the submarino hospitality and travel philip kotler & james c. makens & john m. bowen industries. An abundance preco of real-world examples and Marketing for Hospitality and Tourism - Importado cases and experiential and internet exercises give students extraordinary insight into marketing situations they will escritor actually encounter on the job. autor "
Editora: Prentice-Hall
ISBN: 9780131193789
Ano: 2005
Edição: 4
Número de philip kotler & james c. makens & john m. bowen páginas: 960
Acabamento:
Capa Dura
Formato: escritor Médio
Complemento da Edição: Nenhum
Marketing for Hospitality and Tourism - Importado
Notícias