Made to Stick

Urban legends, conspiracy theories, and bogus public-health scares circulate loja effortlessly. Meanwhile, people with important preco ideas--business people, teachers, politicians, journalists, and loja others--struggle to make their Made to Stick ideas "stick." Why do some ideas thrive while others die? And how do we improve venda the chances of worthy ideas? escritor Educators and idea collectors Chip and venda Dan Heath reveal the Made to Stick anatomy of ideas that stick and explain ways to make ideas stickier, such as applying preco the "human scale principle," using submarino the "Velcro Theory of Memory," and preco creating "curiosity gaps." In Made to Stick this fast-paced tour of success stories (and failures), we discover that sticky messages of all escritor kinds--from the infamous "kidney theft autor ring" hoax to a coach´s lessons escritor on sportsmanship to a Made to Stick vision for a new product at Sony--draw their power from the same six traits. This submarino book that will transform the barato way you communicate ideas.--From publisher description.Introduces submarino six key principles that Made to Stick help make messages memorable--simplicity, unexpectedness, concreteness, credibility, emotions, and stories--and explains how to incorporate each autor of these factors into the premiado creative thought process.
Editora: Random House Inc
ISBN: 1400064287
Número de autor páginas: 291
Acabamento: 
HARDCOVER
Local de Publicação: Made to Stick United States