The Long Tail

Anderson, Chris

Examines how, thanks to a drop in the cost loja of reaching consumers, the marketplace preco is changing from anderson, chris a one-size-fits-all model loja to an abundance of The Long Tail variety to appeal to consumers who want more of a choice, and can get it venda thanks to the commercial viability escritor of distribution, manufacturing, anderson, chris and marketing.

Editora: Hyperion Books
ISBN: 1401302378
Número venda de páginas: 238
Acabamento: 
HARDCOVER
Local de The Long Tail Publicação: United States