Permission Marketing

Godin, Seth

The current executive VP at Yahoo! introduces a new marketing concept where a business obtains a customer´s "permission" to receive an advertising message, thus inviting them to learn more about the product, while eliminating resistance, creating trust, and building brand awareness. Read by the author.

Editora: Simon & Schuster Sound Ideas
ISBN: 0743510127
Edição: ABRIDGED
Acabamento: 
CD/SPOKEN WORD