Married to the Brand

McEwen, William J.

Using sixty years of global research from Gallup as loja well as many consumer stories, preco the author shows mcewen, william j. why most advertising loja fails and identifies the Married to the Brand qualities ahat make an ad connect with consumers. 50,000 first printing.

Editora: Gallup Pr
ISBN: 1595620052
Número de páginas: 135
Acabamento: 
HARDCOVER
Local venda de Publicação: United States