Marketing: an Introduction - Nenhuma
Marketing: An Introduction, helps students master modern marketing principles loja and practices. Written by today´s preco best-selling marketing author gary armstrong & philip kotler team, this paperback loja text has a manageable Marketing: an Introduction - Nenhuma 16 chapter organization and builds on the unprecedented success of its sixth edition by placing venda customer value in the driver´s escritor seat. An organizing gary armstrong & philip kotler customer value framework venda introduced in the first Marketing: an Introduction - Nenhuma chapter sets the stage. All new video cases, new presentation resources, a new Driver´s Manual preco student study guide, and OneKey submarino all-in-one website for gary armstrong & philip kotler students and instructors preco are just a few Marketing: an Introduction - Nenhuma reasons why this is the most contemporary marketing textbook.
Editora: Prentice-Hall
ISBN: 0131424106
Edição: 7
Número de páginas: 720
Acabamento:
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