Marketing Research: an Applied Orientation and SPSS 11.0 Package - Nen
This international leader in marketing research texts presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from a manager´s perspective, the fourth edition emphasizes emerging trends in marketing research, ethical and global implications, and the continuing integration of new technologies.
Editora: Prentice-Hall
ISBN: 0130337161
Edição: 4
Número de páginas: 864
Acabamento:
Brochura
Notícias