Marketing for Hospitality And Tourism - Nenhuma
The most widely used Hospitality marketing text?comprehensive and innovative, loja managerial and practical, state-of-the-art and preco real-world. Easy-to-read and philip kotler & john bowen & james makens user-friendly, it provides loja examples and applications that Marketing for Hospitality And Tourism - Nenhuma illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and venda resources against needs and opportunities escritor in today´s global philip kotler & john bowen & james makens marketplace. Real-world in venda focus, it reflects the Marketing for Hospitality And Tourism - Nenhuma authors´ rich combination of both teaching and international consulting experience in the hospitality and travel preco industries. An abundance of real-world submarino examples and cases philip kotler & john bowen & james makens and experiential and preco internet exercises give students Marketing for Hospitality And Tourism - Nenhuma extraordinary insight into marketing situations they will actually encounter on the job.
Editora: Prentice-Hall
ISBN: 0130996114
Edição: 3
Número de páginas: escritor 893
Acabamento:
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