The Tipping Point

Gladwell, Malcolm

An introduction to the Tipping Point theory--first presented in a series of articles in "The New Yorker"--explains how minor changes in ideas and products can increase their popularity and how small adjustments in one´s immediate environment can alter group behavior

Editora: Little Brown & Co
ISBN: 0316316962
Número de páginas: 279
Acabamento: 
HARDCOVER
Local de Publicação: United States