The Brand Gap

Neumeier, Marty

Offers a five-part theory of branding aimed at helping companies close the division between brand strategy and brand execution, discussing differentiation, collaboration, innovation, validation, and cultivation.

Editora: New Riders Pub
ISBN: 0735713308
Edição: 1ST
Número de páginas: 172
Acabamento: 
PAPERBACK
Local de Publicação: United States