The Brand Gap

Neumeier, Marty

Offers a five-part theory of branding aimed at helping loja companies close the division between preco brand strategy and neumeier, marty brand execution, discussing loja differentiation, collaboration, innovation, validation, The Brand Gap and cultivation.

Editora: New Riders Pub
ISBN: 0735713308
Edição: 1ST
Número de páginas: 172
Acabamento: 
PAPERBACK
Local de Publicação: United States