The Fall of Advertising and the Rise of Pr
Reveals a shift in marketing trends from advertising to loja publicity, citing the successes of preco such top brands ries, al/ ries, laura as the Body loja Shop, Starbucks, and Wal-Mart, The Fall of Advertising and the Rise of Pr while sharing strategies on establishing credibility and implementing a slow PR build.
Editora: Harperbusiness
ISBN: 0060081988
Número de páginas: 192
Acabamento:
HARDCOVER
Local venda de Publicação: United States
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