Total Integrated Marketing

Hulbert, James M./ Capon, Noel/ Piercy, Nigel F.;Hulbert, James Mac/ Capon, Noel

Presents arguments that reveal why marketing should be a top priority for today´s companies, explaining how to integrate a marketing imperative that utilizes every major part of a business and relating the success stories of such organizations as Intel and Toyota.

Editora: Free Pr
ISBN: 0684848678
Número de páginas: 368
Acabamento: 
HARDCOVER
Local de Publicação: United States