Pyromarketing

Stielstra, Greg

Outlines strategies for growing a business by fostering customer loyalty and enthusiasm, drawing on recent marketing examples from the Christian publishing and film industries while counseling readers on how to focus on customer preferences, build a consumer database, and make customers a part of the sales force. 30,000 first printing.

Editora: Harperbusiness
ISBN: 0060776706
Número de páginas: 238
Acabamento: 
HARDCOVER
Local de Publicação: United States