The Copywriter´s Handbook

Bly, Robert W.

Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.

Editora: Owl Books
ISBN: 0805078045
Edição: 3 REV EXP
Número de páginas: 410
Acabamento: 
PAPERBACK
Local de Publicação: United States