Chasing Cool

A former Barneys chief executive and a young marketing maverick draw on interviews with more than seventy business leaders, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller, to counsel readers on how to appeal to today´s savvy consumers while avoiding the highs and lows of fad marketing. 60,000 first printing.
Editora: Atria Books
ISBN: 0743497090
Número de páginas: 248
Acabamento: 
HARDCOVER
Local de Publicação: United States